A 501(c)(3) nonprofit that delivered free academic services to 100,000+ students during the COVID-19 pandemic.
TIMELINE: Aug 2021 - Mar 2023
TOOL: Canva | SKILLS: Brand Design, Content Strategy, Team Leadership
As Lead of Graphic Design & Outreach, I directed brand-consistent campaigns for the Instagram marketing team, mentored new designers, and built partnerships with other nonprofits to extend the org's reach. Over three years, School Simplified ran two of the world's largest student-organized hackathons, engaged 1,000+ volunteers (ages 14–22), and reached hundreds of millions across 170+ countries.
Every post translated dense educational topics into on-brand design that stayed readable and engaging for an audience spanning middle school through college. Each draft moved through team critique before publishing, with iteration on typography, spacing, and call-to-action clarity.
After being promoted to Lead, I reviewed teammates' designs, trained new designers on our process, and managed partnerships with other nonprofits to co-host joint hackathons and tutoring programs that extended our reach beyond Instagram.
